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Tier 2 — High profit (NJ)
Millburn, NJ
Average household income in the broader Short Hills / Millburn area is often cited in the very high six figures, with luxury homes and high service expectations.
Ticket sizes for landscaping and exterior maintenance can be multiples of denser urban markets—positioning and proof of quality matter more than discounting.
Strong categories here
- High-end landscaping
- Premium cleaning
- Specialty home services
- Recurring maintenance
Mint Soup rollout: Phase 2 “profit zone” after establishing volume in nearby cities.